We  believe that there is NO increased “Expat Failure Rate” in Vietnam

However, our program increases success with your team and reduces your integration time. 5 reasons why.

Better team communication and faster mutual understanding

Leadership instead of micromanagement

Faster integration and avoidance of mistakes result in cost savings

Team building through culturally adapted professional work styles and release of intrinsic motivators

Faster acceptance of cultural differences and development of strategies how to cope with them intelligently

Approach: Culture Contrast Experiences Vietnamese Culture is much more than understanding the "losing face" issue.

  • Understand how Vietnamese learn...

    Understand how Vietnamese learn...

  • Experience how a Vietnamese master teaches you his expertise...

    Experience how a Vietnamese master teaches you his expertise...

  • Experience how Vietnamese define creativity...

    Experience how Vietnamese define creativity...

  • Experience the importance of power and hierarchy in Vietnamese culture...

    Experience the importance of power and hierarchy in Vietnamese culture...

  • Experience the challenges which have formed your staff...

    Experience the challenges which have formed your staff...

  • Experience the daily tasks of a Vietnamese family...

    Experience the daily tasks of a Vietnamese family...

…and with the help of our training and reflection sessions you will develop Cultural Intelligence, become more successful and better understand unused behavior of your Vietnamese staff.

  • Why do global players adapt their marketing strategy depending on different cultures?

    Because they can reach out to their customers, get more attention and ultimately increase their sales.


  • Why do global players request cultural awareness when designing local HR policies?

    Because it helps them to find the best people and form better teams in each country.

  • Why have some global players realized that cultural integration of their expat leaders is a good investment?

    Because they have more and faster success and find local solutions for problems they face.

Step 1: Communication Training for your Vietnamese Team

Prepare your team for your leadership style and improve communication in your organization

Our Approach

Team Seminar (partly held in Vietnamese)

“Business Communication” in intercultural teams, leadership styles and communication of western leaders.

    • Reduce fears of team members towards the leadership change
    • Catalyze the process of getting to known to each other
    • Prevent from misunderstandings
    • Ensure stability of the team
    • Emphasize the learning and development potentials in a changing environment
  • Description of different leadership styles and how a team can cope with them.

    When and to which extent does a Western manager want to be involved in decisions? When does he expect suggestions for own solutions?

    What does my Western boss mean when she/he says….

    How can I train my problem solving skills?

    Have I understood the order correctly? The secret of the word “why”.

    Working with „Westerners“ is exciting, educational and can become a happy experience if…

Culture Insight Communication in Vietnam

From their time being children many Vietnamese are trained by their parents to follow their orders and not to scrutinize them. („nghe nói” = You understand what I tell you to do and you follow my order). This kind of parenting puts the parents (leaders) into a very powerful position and it alleges that the parents tell the truth and that they should not be scrutinized at any time. In business such a behavior of a Vietnamese towards a Western leader can easily cause irritations.

In the eyes of many Vietnamese managers a good employee is someone who follows exactly the given orders.

Step 2: Culture Contrast Experiences in your private life

Experience challenging situations in your private life and get them explained by us – prevent yourself from a culture shock 

Our Approach

Culture Contrast Experiences prepare you and your family for your private life in Vietnam

Most people will experience a culture shock after their arrival in Vietnam. We help to keep its effects small and prepare you for challenging situations with targeted culture experiences.

    • Facilitate your first days in Vietnam
    • Prevent from a distinct and long-lasting culture shock
    • Support you in finding strategies how to cope with the daily challenges in Vietnam
    • Gain a deeper understanding of Vietnamese culture
  • Where do I get what I need for my daily life?

    How can I get involved?

    Buying things I (going to a supermarket)

    Buying things II (going to a Vietnamese market)

    Bargaining / standard prices of goods

    Role of money in society

    Wealth and luck or wealth and eagerness

    (Contact with a lottery seller)

    Importance of compassion (key word tội nghiệp)

    Vietnamese and the pursuit of happiness

    Go to a café or to a Vietnamese beer restaurant (“Nhậu”)

    Demand liability from Vietnamese

    Traffic (going by motorbike together)

    The Vietnamese family and its role in society (enjoy an evening with Thao & Manuel)

Culture Insight Life in Vietnam

It is highly understandable that at some point everybody gets mad with the Vietnamese traffic situation – even Vietnamese do! We conducted a (non-representative) survey to better understand why this situation is improving so slowly:

Among other questions we asked: Why is it important to switch on the light of your motorbike at night? This is the rank of the most often mentioned answers:

  1. Because the police would fine me without a light
  2. So I can see better 
  3. So others can see me better

These answers give some indications of the perception and cognition regarding one´s own role and the roles of others as well as some action fields for future education and training in traffic.

Step 3: Culture Contrast Experiences in your work life

Experience how you can improve creativity or self-initiative in your team – understand the reasons behind unusual behavior of your staff

Our Approach

Culture Contrast Experiences prepare you for your work life in Vietnam

A seminar about Vietnamese culture can help a lot. But there is no better way to learn than you experiencing the dos and don´ts yourself. We guide you through this process.

    • Facilitate your worklife in Vietnam
    • Prevent from disorientation of your team 
    • Support you in finding strategies how to cope with the daily challenges at work
    • Gain a deeper understanding of Vietnamese culture
  • Roles of employers and employees

    Importance of power in business

    Promotion of creativity at work

    How to claim performance from your employees (cognition with respect to reward and punishment)

    Which “closeness” to the employees works well?

    What does a “yes” mean?

    Ability of Vietnamese for self-reflection

    Importance of authority in the job

    How do I become an authoritarian but caring leader?

    How do I prevent “power games” from happening behind my back?

    Which situations should I interpret as warning lights in my team?

    What do I need to have a look at when signing contracts?

    The 10 biggest pitfalls in work life

    How to deal with authorities?

Culture Insight Work in Vietnam

We attempted to ask Vietnamese children at the age between 4-6 years to solve a puzzle with 48 pieces. Within short time after they started their parents and other grown-ups who pretended that they had never solved a puzzle themselves, gathered around the children. While the children were trying to develop a strategy to solve the puzzle the parents began to give them on average 6 -10 orders per minute how the children should solve the puzzle. The children ultimately stopped finding the right pieces themselves and only followed the orders of the grown-ups.

Do you think that this makes Vietnamese less creative? WRONG. Vietnamese are highly creative – but in different fields from what you are used to from your previous experiences. However, with this kind of parenting Vietnamese are likely to be weaker in solving problems evolving in business.

Step 4: Intercultural Training and Reflection

Get active guidance in how to find culturally adapted solutions – reflect your new experiences or difficult situations

Intercultural Training – find better solutions for you and your team

Entering the Vietnamese culture and leading a team is a big personal challenge and can become one of the most important boosts in your career.

We let you experience situations in our intercultural training before they happen in reality and cause potential damages. We actively guide you through the process of cultural integration.

Intercultural training does not aim to change you. Ultimately, we want to support you in finding your way how to better lead your Vietnamese staff, how to cope with the daily challenges in life and at work and become more successful in Vietnam.


Step 5: Intercultural Leadership Retreat

Once well-integrated in Vietnam we bring you to our retreat center where we support you in improving culturally adapted leadership styles.

Our Approach

Do activities together with locals and observe how they live

You have made your experiences in private life and at work. Time to become an expert in intercultural leadership. Join us in our intercultural leadership retreat in Vung Liem (Mekong Delta) – a place of untouched Vietnamese life.

    • Optimize leadership in your Vietnamese team
    • Understand motivators in Vietnam and actively use them 
    • How to faster and easier achieve your goals in Vietnam
    • Form happy and dynamic Vietnamese teams
    • Learning and teaching in Vietnam – a matter of hierarchy?
    • Perception training – can you guess what the person in front of you currently perceives? How to use this skill in business.
    • Intelligently use your hierarchical status

Culture Insight: Leadership in Vietnam

I asked one of my employees the following question: „You want to become better. I even want you to become better than me some day. How will you ever achieve that goal when you try to copy my knowledge and my behavior? Learn from everyone around you, not only from me and start developing your own strategies.” This was the starting point of one of the most successful employee development stories in my team.

While that young man had always been looking for a “master” who he could learn from and who would actively develop him, “learning” and “development” became topics he actively started to develop himself.


Cultural Integration

We will suggest your individual integration program based on your experience level of working in South-East Asia.

Get 2 hours of free intercultural training for Vietnam.

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